Sony have rejected calls for a price cut for the Playstation 3. With the current world economic crisis, and the PS3 being outsold by the Wii and the Xbox 360, there has been calls for a price cut from $499 to $399 price point in the US. This would equate to about £230 for the UK. Sony have stated

“If September hardware sales fall below our estimate (under 200,000 units), it could be an indication that the Xbox 360 price cut played a bigger role on hindering PS3 sales than what we originally expected.” “The $399 price point is simply too steep to entice the casual and mainstream markets, regardless of how great Resistance 2 and Little Big Planet may be.”

Well Patrick Seybold of corporate communications for Sony said that they are denying any price cut will take place in the remainder of 2008, he said:

“As previously discussed we aren’t making any price moves this holiday season … With PS3 titles for this [holiday season] including Resistance 2, Little Big Planet, SOCOM, MotorStorm: Pacific Rift to name but a few of our multiple exclusives, combined with PlayStation Home and increasing multimedia features for the hardware, we expect to have continued momentum going into and beyond this holiday season.”

In my experience I expect Sony will go down the Value Pack route and supply a second controller and maybe a game via (Playstation Network Store), and maintain their £299 UK price point. Sony have only recently introduced the 80gb PS3 which has added value to the PS3 pack.